Within the art world graphic design is perhaps the most unappreciated art form, but its unavoidable social significance is becoming more and more apparent as we launch ourselves further into media-driven generation. Graphic design is an immensely skillful and creative process; often involving a client and a specific niche audience. The term graphic design is relatively ambiguous as it can denote a vast range of creative outlets. The field of graphic design incorporates various areas of artistic ability, often being referred to as visual communication or communication design. Although primarily considered as an art form, graphic design is predominantly utilized as an advertising or marketing outlet. For a business or organization identity is a vital element for success. Logos and branding are important as they familiarize target audiences with a certain image.
Typography is principally the art and technique of arranging text in a certain manner to enhance visible legibility. Creative typography is regarded as an exciting area of graphic design which involves the strategic arrangement and composition of text to generate the greatest advertising gain. Creative typography surrounds us but to the untrained eye we remain unaware, almost ignorant to the intricate skill involved in the representation of text and the subliminal effect they take on us.
Words are powerful; they can evoke emotions and can even change our opinions or views. Innovatively collaborating words with symbols and images is undoubtedly a recipe for successful advertising. Graphic designers strive to be unique, to create fresh ideas and pioneering concepts.